VC-backed live-shopping start-up Supergreat will shut down on December 15, with Whatnot hiring most of the business's staff.

WHO: Co-founders Tyler Faux and Dan Blackman, experienced community builders, launched Supergreat in 2018 after working together on the mental health app Huddle, where they discovered a thriving group of highly engaged beauty fans sharing tips and product recommendations with each other. Supergreat is a community-based app where beauty enthusiasts can review, shop, and share tips on their favorite products. Through daily product drops with partners, beauty brands can more authentically interact with their audience by engaging with them directly on feedback and sharing new launches.

IN THEIR OWN WORDS: “Whatnot shares our belief in the future of video-first commerce and would love to welcome the Supergreat community to their platform,” the company said in the email to its community.

DETAILS:

• Supergreat is shutting down operations. 
• In December 2021, Supergreat landed $20 million in a Series B funding round led by Greenoaks and Shopify with participation from existing investors Benchmark, TQ Ventures, Thrive Capital, Shrug, and Third Kind. This round brought the total funding raised to $31 million. 
• In December 2020, Supergreat raised $6.5 million in Series A funding led by venture capital firm Benchmark, with participation from Thrive Capital, K5 Global, and TQ Ventures, and angel investors Hannah Bronfman and Rent the Runway co-founder Jenny Fleiss.